Boost Your Practice with Reviews
Patient reviews are becoming increasingly important for growing and sustaining your practice. Reviews build trust and credibility, showing potential patients that others have had a great experience with your services. Today, many people rely on online feedback when choosing an optician, so having a strong collection of positive reviews can set you apart from the competition.
Not only do reviews influence patient choice, but they also boost your visibility on search engines, making it easier for new patients to find you. They offer valuable insights into what you are doing well and where you might improve. By encouraging and responding to reviews, you can attract new customers and strengthen relationships with existing patients, helping your practice thrive.
💡 Tips to Boost Your Reviews
1. Get Your Team Behind It
Bring your staff into the conversation. At your next team meeting, explain the benefits of patient reviews and brainstorm ways to get everyone on board. You might:
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Offer a reward for any 5-star review that mentions a staff member by name.
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Set a team goal, such as 100 five-star reviews, and celebrate when it’s achieved.
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Share and celebrate reviews regularly. Print them for the noticeboard, read them at meetings, and keep the momentum going.
2. Make It Easy for Patients
The easier the process, the more reviews you will receive. (See below for how XEYEX can help with this.)
3. Ask at the Right Moment
Whoever has built good rapport with the patient should be the one to ask, ideally at a moment when the patient is feeling positive about their experience. A warm, personal request can go a long way.
4. Highlight Positive Reviews
Feature standout reviews in your newsletter, on your website, and on social media. When patients see that their feedback is valued and shared, they are more likely to leave a review themselves.
5. Respond to All Reviews
Always take the time to respond, whether the feedback is positive or negative. A thoughtful reply shows that you care. A calm and professional response to a negative review can actually build trust with future patients.
6. Do Not Fear the One-Star
While not ideal, the occasional bad review will not ruin your reputation. What matters most is the overall trend and the way you handle feedback. A mix of reviews adds authenticity and shows that your feedback is genuine.
🔧 How XEYEX Can Help You Gather Reviews
We offer several tools that make collecting reviews easier than ever.
QR Codes on Receipts
Add QR codes to patient receipts that link directly to your review pages. Patients can scan them instantly with their phones. If they paid earlier and you would prefer to ask at collection, no problem. You can easily reprint the receipt in XEYEX.
Send a Text or Email
Send a follow-up message with a link to your review page. Make it personal by thanking them for choosing your practice and explaining how reviews help you grow.
Flexible Automation
In XEYEX, you can:
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Send review requests to all patients
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Send only after collection
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Or target a specific clinic or time frame
Our support team can help you set up the best system for your practice.
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👥 Let’s Get Those Reviews Rolling
With a little teamwork and the right tools, collecting more great reviews is easier than you think, and the rewards can be significant for your practice’s growth.
Need help getting started? Contact the XEYEX support team today.
